Spirit of Play - Around the toy industry

HoloToyz is offering a range of products that come to life through Augmented Reality to encourage play and learning in an innovative and immersive way. learn more about the ideas

Major changes in the media consumption of families require different marketing strategies. The Insights Family has developed a media planning tool.

Designer and professor Stefan Diez is hoping that the toys of the future leave room for creativity and inspire the imagination.

The idea of the escape room also works as a board game. Game-inventing couple Inka and Markus Brand provide the proof with their "EXIT – The Game" range from publisher KOSMOS.

Bernd Sauer, author of the book GDR toy industry, Spielzeugland DDR, talks about his experiences of the toy industry in East Germany before and after the fall of the Berlin Wall.

Contemporary witness Erika Neumann reports on how the GDR transited from a planned economy to a capitalist economy in toy production.