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At the end of the year, the toy retailers' cash registers ring once again. That's why The Insights Family reveals which Christmas trends retailers should be aware of.
HoloToyz is offering a range of products that come to life through Augmented Reality to encourage play and learning in an innovative and immersive way. learn more about the ideas
Kidults' spending on toys has increased considerably, and not just during the Covid-19 pandemic. Kidults market trends at a glance.
Major changes in the media consumption of families require different marketing strategies. The Insights Family has developed a media planning tool.
Designer and professor Stefan Diez is hoping that the toys of the future leave room for creativity and inspire the imagination.
The idea of the escape room also works as a board game. Game-inventing couple Inka and Markus Brand provide the proof with their "EXIT – The Game" range from publisher KOSMOS.