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Sustainability is a complex topic that cannot always be easily implemented at the point of sale.
Google is the most popular online search engine. Retailers that appear at the very top of the search results create important touch points with potential customers.
Why “online” is no longer “online”.
The future of retail combines two trends: sustainability and digitalisation.
To understand the next generation is to understand the future. So how can toy brands and retailers adapt?
Digitalisation comes with challenges. At the same time however, it offers retailers important ways to shape the stationary point of sale.