Product groups

Services for Trade and Industry

Platform for national and international service providers

Are you looking for new contacts in the toy industry and would you like to present your services to retailers and industry professionals? The Spielwarenmesse, as the world’s leading trade fair for the toy sector, offers you an innovative platform for this. Showcase your company in the exhibition area for service providers and gain new customers. In addition to shining a spotlight on your services, the flexible participation options mean that you can introduce your company in presentations and speak directly with interested parties.

The product group at a glance

  • Ideal opportunity to open up new target groups
  • Fixed point of contact for exhibitors and visitors of Spielwarenmesse – your potential customers – to find you
  • Individually tailored participation concepts with presentation options, e.g. the MeetingPoint
  • Prominent placement in Hall 7, where potential customers from over 130 countries meet

Which service areas and providers are involved?

In this sector you will find amongst other services

  • POS and merchandise management systems
  • Shopfitting
  • Logistics
  • Marketing services, including the creation of online shops and websites
  • Production technologies and consultancy
  • Resources and manufacturing materials
  • Software
  • Packaging and displays
  • Advertising materials
  • Test and inspection institutes


  • Decision-makers from all forms of trade (specialist buyers, trading companies, independent retailers, distributors)
  • Employees from industry and commerce who are responsible for the purchasing of services
  • Industry companies - from startups to market leaders
  • Purchasing cooperations
  • Associations

Vanessa Müller-Kosog

Project Manager