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Sports, Leisure, Outdoor

Discover the global trends of the industry in Nuremberg – from popular classics to new movement games.

Outdoor toys are particularly popular in the toy market as consumers become increasingly aware of the importance of movement and the development of motor skills in children. Sports and outdoor toys are trending worldwide, often serving as key drivers for the entire industry. At the Toy Fair, both popular classics and new movement games, as well as innovative products from ToyAward winners, are showcased.

The product group at a glance

  • The exhibition area for this product group is located in Halls 7 and 7A
  • Important market leaders are represented
  • Toys for outdoor use are among the top sellers
  • Sports and outdoor toys are in vogue globally and are often a source of inspiration for the entire toy industry

What our participants are saying

We've been coming to Spielwarenmesse since 1996 – that's 29 years. It's incredible. Spielwarenmesse is still the most important toy show for us.

Henk van den Berg, CEO Berg

For us, the Spielwarenmesse is an absolute must – it remains the central meeting point of the industry. I’ve attended every year for over 40 years and can only say: this is where you meet everyone, and nothing can replace personal interaction.

Frank Schneider, Managing Partner rolly toys Franz Schneider GmbH & Co. KG

Products

In this product group you will find amongst other things

  • Leisure
    Bikes, unicycles; Children's vehicles (prams, push-alongs, pedal cars, etc.); Motorized vehicles; Boards; Hoverboards; Inline skates and accessories; Balls; Ball sports articles; Throwing games, frisbee; Skittle games, boccia, croquette, boules; Boomerangs; Foam rubber toys; Gymnastic articles; Sand toys; Water toys, swimming aids; Water sports articles; Wind games; Kites; Juggling articles; Darts and accessories; Table soccer; Billiards; Fun articles; Shooting games equipment; Slackline; Trampolines; Table tennis; Ball pool
  • Outdoor summer
    Inflatables; Beach and bathing toys; Beach and bathing articles; Camping articles; Inflatable/rubber dinghies and accessories; Playground toys; Play tents and play houses
  • Outdoor winter
    Winter sports articles; Winter toys; Ice sports articles and accessories
  • Licensed articles, sustainable products and products for people with special needs complete the product portfolio.

Visitor groups

  • Toy shops
  • Drugstores, supermarkets, department stores
  • Food retailers, discounters
  • Mail order business, online shops
  • Sporting goods shops, lifestyle stores
  • DIY stores
  • Fun and leisure parks, event agencies

Target group – How is the market?

Market trends and forecasts present a consistently positive picture here. With its healthy sales figures, this category is still holding up extremely well in the age of increasingly digital toys. All of this is supported by, among other things, the seasonal sale of winter and summer items such as winter sports products and beach toys.

Meet these and many other brands at Spielwarenmesse 2026

Your contacts

For returning exhibitors

Vanessa Müller-Kosog

Project Manager

For new exhibitors

Greta Neumann

Junior Sales Manager