Large audience at "WATERWORLD" evening event with show and dinner in the hall.

Entertainment Programme

Our events bring together industry professionals from around the globe and provide the perfect platform to exchange ideas on current developments and future trends. Whether in talks by international experts, engaging award ceremonies or interactive formats, you’ll meet decision-makers, creative minds and new thought leaders. Make the most of this opportunity to expand your network strategically, initiate collaborations and gain fresh perspectives.

ToyNight – the event for all exhibitors on the first day of the fair

ToyNight marks the kickoff of Spielwarenmesse and takes place on the first evening of the trade show, Tuesday, 2 February 2027, at the PSD Bank Nürnberg ARENA.

As an exhibitor, you'll receive an exclusive invitation and the chance to take part in this extraordinary evening. Each year, the event features a new theme that transforms the venue and program into a unique experience. The highlight of the evening is a spectacular show.

For many exhibitors, ToyNight has long been a must-attend event they look forward to year after year - an opportunity to make new contacts, strengthen existing networks, and celebrate the industry's unity in a relaxed atmosphere.

RedNight – stand parties in all exhibition halls

On RedNight evening, the stage belongs to you: After the fair closes, you can transform your stand into a party location to welcome customers, partners and colleagues in a relaxed atmosphere. With music, snacks or drinks, you can individually design the mood and make the evening a special experience.

RedNight has established itself as a fixed meeting point for the industry – an evening full of energy, new contacts and lively conversations directly in the exhibition halls.

Take the opportunity and make your stand the industry meeting point on Thursday, 4 Februar 2027, from 6 pm onwards!

Toy Business Forum 2027 – the stage for insights, trends and networking

The Toy Business Forum 2027 delivers fresh formats, inspiring speakers and an atmosphere that invites exchange. Experience 60+ international experts and exciting newcomers in 50+ sessions as they share their expertise, present the latest trends and discuss the future of the industry together with you.

The stage is buzzing: from ToyPitches and gripping live podcasts to engaging panel discussions and talks, and Exhibitors on Stage — this is where you listen in and get inspired!

Highlights of the Toy Business Forum:

Key topics: Current retail and toy trends, artificial intelligence, kidults, sustainability and licensing.
Daily Networking Break: Enjoy snacks, conversations and networking in a relaxed setting.
NEW: After Hour: On Tuesday and Wednesday after the talks, enjoy live music, drinks and snacks - and connect with the toy community.
ToyAward ceremony on Wednesday.

Whether you’re a visitor, exhibitor or game inventor - there’s something here for everyone.

Highlights and talks from the Toy Business Forum 2026 are available on demand on Spielwarenmesse Digital. Perfect to bridge the wait until 2027 with fresh ideas and inspiration!

ToyAward Ceremony – The Stage for Award-Winning Innovations

The ToyAward is Spielwarenmesse's prestigious award: Each year, the industry's most groundbreaking innovations are honored. The jury evaluates not only innovation and quality but also the products' commercial potential—making the ToyAward a reliable trend barometer for the entire industry.

The finalists and winners are selected by an international jury of industry experts.

The ToyAward ceremony will take place on Wednesday, 3 February 2027, from 11:30 am to 12:30 pm at the Toy Business Forum in Hall 3A.

You can find all 2026 winners and finalists, as well as registration information for the ToyAward 2027, on the ToyAward website.