Marketing & Advertising

With our extensive product portfolio, we support you in the optimal implementation of your marketing strategy before, during and after the fair. Use our marketing services to get in touch with interested parties, visitors and multipliers and benefit from the reach of the Spielwarenmesse - online and on site.


Attractive secondary placements

Use our innovative Specials by Spielwarenmesse for a secondary placement of your trade fair highlights. The strategic locations and targeted advertising guarantee increased visibility for your products and additionally draw visitors' attention to your stand.

New Product Gallery

The New Product Gallery in hall 3A is the perfect location to present your novelty as a second placement at the fair. Book your showcases on the Special by Spielwarenmesse eG which covers around 350 sqm in three different sizes.

Toys go Green

Apply online with your sustainable product for Toys go Green in Hall 2 and, if your application is successful, benefit from a free secondary placement at Spielwarenmesse 2024 and on Spielwarenmesse Digital.

Insights-X Area

Show your paper, office supplies and stationery products at the Insights-X Area in Hall 4 in the product group 'School Articles, Stationery, Creative Design' - relevant decision-makers from these sectors will be here at the upcoming fair in February.

Model Railways and Model Construction

The best highlights from the Model Railways and Model Construction product group are effectively presented in showcases. Take advantage of the new presentation area in Hall 7A and show your innovations here.


The ToyAward is presented annually to the best trade fair innovations in six categories. Winners and nominees can use the seal of quality for their marketing measures - and also benefit from a free second placement in Hall 3A.

Life’s a Playground

Are you looking for an unusual way to get targeted attention for your adult products? The new interactive world of experience "Life's a Playground - Toys for Kidsters, Kidults & Co" in Hall 3A will be a magnet for visitors and journalists at Spielwarenmesse 2024.


Advertising measures on the exhibition grounds

We also offer a wide range of advertising options to achieve the optimum for your trade show appearance. Present yourself and your products in an eye-catching way and increase your trade fair success. You can find a complete overview of our extensive range of services and all important information on the individual services summarised in the Online Service Center.

  • IN- & OUTDOOR banners
  • Large posters
  • LED screens
  • Staircase advertising
  • INDOOR advertising
  • walking acts
  • Social Media Posts

We also support you in the implementation of individual advertising options - just contact us.


Advertising in our digital media

Our online media offer a variety of options so that you can present your company and your products prominently and with a wide reach.
Increase your presence beyond the trade fair and present yourself to an international audience. Book the services that suit you directly in our Spielwarenmesse Digital Shop.

Spielwarenmesse Digital

Bring your trade fair presence into the digital world and present your products and services in the best possible light. Use customisation options such as product categories, image videos, brand entries and job advertisements.

Spielwarenmesse App

The Spielwarenmesse App offers a variety of ways to achieve your communication goals.

Social Media Channels

Draw attention to your trade fair presence. No matter whether your target group is on LinkedIn, Instagram or Facebook. The Spielwarenmesse social media channels increase your reach.


A target group-specific article reaches your (new) customers best in our visitor newsletter, which appears once a month. Here you have the opportunity to present products or convey important information to your customers.

Online magazine

A banner is often not enough to provide all the important information. That is why you also have the opportunity to publish an editorial article in our online magazine "Spirit of Play".



Customer invitation

Customer invitations lead you to contract talks and contribute to your trade fair success. They create incentives and arouse the interest of your potential and important customers. This is the only way to bring the right visitors to your stand. So invite your customers! You will find a complete overview of our extensive range of services and all important information on the individual services in the Online Service Center.