Marketing & Advertising
With our extensive product portfolio, we support you in the optimal implementation of your marketing strategy before, during and after the fair. Use our marketing services to get in touch with interested parties, visitors and multipliers and benefit from the reach of the Spielwarenmesse - online and on site.
Attractive secondary placements
Our innovative Specials by Spielwarenmesse offer a secondary placement for your trade fair highlights. The strategic locations and targeted advertising guarantee increased visibility for your products and also draw visitors' attention to your stand.
New Product Gallery
The New Product Gallery in hall 3A is the perfect location to present your novelty as a second placement at the fair. Book your showcases on the Special by Spielwarenmesse which covers around 350 sqm in three different sizes.
Toys go Green
Apply online with your sustainable product for Toys go Green in Hall 2 and, if your application is successful, benefit from a free secondary placement at Spielwarenmesse 2025 and on Spielwarenmesse Digital.
ToyAward
The ToyAward is presented annually to the best trade fair innovations in six categories. Winners and nominees can use the seal of quality for their marketing measures - and also benefit from a free second placement in Hall 3A.
Advertising measures on the exhibition grounds
We also offer a wide range of advertising options to achieve the optimum for your trade show appearance. Present yourself and your products in an eye-catching way and increase your trade fair success.
- IN- & OUTDOOR banners
- Large posters
- LED screens
- Staircase advertising
- INDOOR advertising
- walking acts
- Social Media Posts
We also support you in the implementation of individual advertising options - just contact us.
Advertising in our digital media
Our online media offer a variety of options so that you can present your company and your products prominently and with a wide reach.
Increase your presence beyond the trade fair and present yourself to an international audience.
Spielwarenmesse Digital
Bring your trade fair presence into the digital world and present your products and services in the best possible light. Use customisation options such as product categories, image videos, brand entries and job advertisements.
Spielwarenmesse App
The Spielwarenmesse App offers a variety of ways to achieve your communication goals.
Social Media Channels
Draw attention to your trade fair presence. No matter whether your target group is on LinkedIn, Instagram or Facebook. The Spielwarenmesse social media channels increase your reach.
Newsletter
A target group-specific article reaches your (new) customers best in our visitor newsletter, which appears once a month. Here you have the opportunity to present products or convey important information to your customers.
Online magazine
A banner is often not enough to provide all the important information. That is why you also have the opportunity to publish an editorial article in our online magazine "Spirit of Play".
Customer invitation
Customer invitations are the key to successful contract negotiations and contribute significantly to the success of your trade fair presence. They not only create incentives, but also arouse the interest of your potential and important customers. This is the only way to ensure that the right visitors come to your stand.
Your media package includes a contingent of free admission tickets to help you invite your customers.
