Fair profile
Experience the Spirit of Play at the key meeting point for the toy industry. As the largest and most important event of the year, the toy fair in Nuremberg brings together all international decision-makers. Well-known brands, trendy start-ups, buyers for major chains, independent retailers and large numbers of media representatives combine to make the Spielwarenmesse a unique event for all players in the toys and games market.
Fair facts
Date:
27 January - 31 January 2026
Please note the schedule from Tuesday to Saturday
Opening hours:
Tuesday to Friday, 9:00 am - 6:00 pm
Saturday, 9:00 am - 5:00 pm
Venue:
Messezentrum Nürnberg (Nuremberg Exhibition Center)
Messezentrum 1
90471 Nuremberg, Germany
We've been coming to Spielwarenmesse since 1996 – that's 29 years. It's incredible. Spielwarenmesse is still the most important toy show for us.
Henk van den Berg, Geschäftsführer
This is our first time exhibiting at Spielwarenmesse and it has been much better than we ever expected. We’ve met so many international visitors and received great feedback from potential customers. We are very happy and will definitely be back next year.
Magnus Tyrén, Representative Director
The Spielwarenmesse in figures*
- 2,362 exhibitors from 71 countries
- 175,000 m2 area
- 57,500 visitors from 126 countries
Spielwarenmesse is a specialised trade fair. For this reason, admission tickets can only be purchased if you are a trade professional. Persons under 16 years of age will not be admitted – excluding children up to the age of 6 months accompanied by an approved fair participant.
* All figures refer to the Spielwarenmesse 2025.
