ToyTrends 2026: Experience the Future of Play Live!
Innovation and Mindfulness as Drivers of the Industry
Which developments are shaping the toy industry in 2026? The international TrendCommittee of Spielwarenmesse, drawing on its many years of expertise, has identified two key ToyTrends:
- AI Loves (to) Play: Innovative technologies are redefining play and opening up entirely new possibilities for play and interaction.
- Creative Mindfulness: Creative approaches are delivering mindful and conscious play experiences that both inspire and relax.
The TrendCommittee’s selection reflects the industry’s most important impulses and provides the trade with guidance on where play is heading in the coming year.
Stay ahead of the curve: Experience the most exciting trends and products live!
AI Loves (to) Play – Products
Carrera Hybrid – Devil Drivers, Carrera Revell Europe GmbH
The classic racetrack meets app and AI: With Carrera Hybrid, licensed cars drive freely on and off the track—controlled via app and supported by AI. This creates ever-new tracks and varied racing fun.
Stand: Hall 12.2/P-13
POE der interaktive Geschichten Erzähl Bär, JOY TOY AG
POE is an AI bear that tells children safe, individualized stories—always tailored to their age, language, and interests. For reading and cuddle time with a personal touch.
Stand: Hall 4/A-80
KinderGPT, Hillcrown AI GmbH
The platform makes content and licensing themes dialog-capable and playfully accessible for children. It is GDPR-compliant, hosted in Germany, and is particularly suitable for brands, publishers, and manufacturers who want to create digital offerings for children.
Stand: Hall 12.0/H-01
L.I.A. CAROTINA INTELLIGENTE, Liscianigiochi S.p.A.
Carotina Intelligent Carotina is an interactive plush toy with AI that continuously learns. It reacts to children in real time, answers questions, and offers many varied, educational activities.
Stand: Hall 6/A-30
myFirst Camera 50, MYFIRST TECH ASIA PTE. LTD.
The AI-assisted kids’ camera offers plenty of creative photo and video ideas. With secure storage for video diaries and a selfie light bar, children can express their creativity and capture their own stories.
Stand: Halle 4A/A-31
KI und DU – Künstliche Intelligenz interaktiv erleben und verstehen, Ravensburger Verlag GmbH
The non-fiction book for children aged 10 and up explains AI in a playful and illustrative way. Interactive exercises and QR codes for AI applications promote media literacy and make technology understandable.
Stand: Hall 12.0/A-12, D-13
noinoi, Technisat Digital GmbH
The interactive AI audio game console for children from age 4 provides ever-new adventures—completely without a screen, camera, or microphone. The safe, child-appropriate concept stands for high educational value and imaginative listening.
Strand: Hall 4A/B-19
ROPET, CS International (H.K.) Toys Ltd.
ROPET ROPET is an AI-based companion robot with emotional awareness and lifelike design. It learns, reacts individually, and creates an emotional bond—almost like a real pet.
Stand: Hall 1/A-02
WAS IST WAS Naturwissenschaften easy! Schlau, schlauer, KI? Künstliche Intelligenz erleben, Tessloff Verlag Ragnar Tessloff GmbH & Co. KG
Smart, smarter, AI? The non-fiction book for ages 11+ makes artificial intelligence tangible through experiments and clear explanations. It promotes a safe and responsible approach to AI.
Stand: Hall 10.0/E-02
TukToro, TukToro
The interactive learning toy combines tactile cubes, movement, and an app to teach children aged 4 and up numbers and quantity understanding in a playful way. An integrated AI supports individualized learning.
Stand: Halle 3A/D-02
Creative Mindfulness – Products
Velvet Colouring Canvas – Mindful Yoga, Areya Packaging Pvt Ltd.
The velvet colouring canvas with a yoga motif invites relaxed colouring. Black outlines aid colouring and promote concentration and patience—a creative time-out experience for children and adults.
Stand: Hall 4/D-07
Professional Studio – Töpfermeister,Buki France
With the pottery set including an electric wheel, clay, and accessories, children from age 10 and adults can create their own ceramic art—for genuine creative moments at home.
Stand: Hall 4/C-05
Professional Studio– Künstler,Buki France
With the pottery set including an electric wheel, clay, and accessories, children from age 10 and adults can create their own ceramic art—for genuine creative moments at home.
Stand: Hall 4/C-05
Tiny Adventures Disney König der Löwen, Carrera Revell Europe GmbH
The Book Nook kit made of laser-cut wood transforms the bookshelf into a detailed, illuminated miniature world. With LED and touch sensor, the “The Lion King” craft project is a highlight for the whole family.
Stand: Hall 12.2/P-13
Cartonic 3D Puzzle MANEKI KITTEN, 1DEA ME PRODUCTION LLC
The sustainable 3D puzzle made of cardboard offers creative building fun for children and adults. MANEKI KITTEN stands for mindful creativity and a completely plastic-free design.
Stand: Hall 3A/G-11
Näh-Baukastensets für Kinder (5+), cuci cuci
The creative sewing kits with pre-cut templates and a simple snap system promote fine motor skills and mindful crafting—for small and big sewing fans, without fabric-scrap chaos.
Stand: Hall 3A/B-10
Dazzle Pals™ – Snoopy™, Diamond Art Club, LLC
The 3D diamond painting set for a freestanding Snoopy™ figure combines crafting, collecting, and creative play—a highlight for all ages.
Stand: Halle 4/A-68
EUGY Dove, dodoland ltd.
The 3D puzzle made of FSC-certified cardboard creates a dove as a symbol of peace. The sustainable crafting concept provides relaxing creativity and special crafting moments.
Stand: Hall 3/E-01
Multi-Webbild, DruckDesign Frank Gebhart e.K. Basteltiger
With the reusable wooden weaving frames, children and adults can create individual works of art. The sturdy loom board and interchangeable motifs ensure varied crafting fun.
Stand: Hall 3A/B-01
AllesKönnerKiste Filz-Bild, Franckh-Kosmos Verlags-GmbH & Co.KG
With the AllesKönnerKiste “Felt Picture,” children from 8 years learn needle felting. Colorful wool, clear templates, and a wooden holder provide quick success experiences and creative felt art.
Stand: Hall 10.0/G-02
Sachenmacher Bastelsets, HABA Sales GmbH & Co. KG
The Sachenmacher craft kits offer little explorers from age 3 many possibilities for painting, cutting, gluing, and folding. Fine motor skills, concentration, and creativity are promoted playfully.
Stand: Hall 3/E-50
Häkelset Anfänger Calm Capybara, HangZhou Avenir Stationery Corp., LTD.
The Sachenmacher craft kits offer little explorers from age 3 many possibilities for painting, cutting, gluing, and folding. Fine motor skills, concentration, and creativity are promoted playfully.
Stand: Hall 5/D-01
JOYSAM Wild Wonders Explorer Origami-Papierfaltset, JONG IE NARA CO., LTD.
The origami set offers 22 animal folding projects inspired by nature and wildlife. While crafting, children strengthen their creativity and fine motor skills.
Stand: Hall 2/D-27
tapitouf, KJSFtoys
With the tapitouf DIY set, tufted rugs can be made without an electric gun—fibers, pom-poms, tools, and fabric are included.
Stand: Halle 3A/D-10
LEGO® Botanicals Tulpenstrauß, LEGO GmbH
The building set creates a colourful tulip bouquet of five varieties in different bloom stages. The set promotes relaxation and creativity and is a decorative highlight.
Stand: Halle 12.2/P-01
3D-Gemälde OKTO Schriftzug „Love“, Okto Family Group LLC
3D artworks made from modelling clay can be created creatively and mindfully with the OKTO Lettering collection. Emotional words like “Love” take shape during crafting.
Stand: Hall 4/A-21
Kreativstart Kids Schnitzen. Anleitungsbuch und Material, Penguin Random House Verlagsgruppe GmbH
The carving set with instruction book, knife, and materials invites children to explore the world of carving with 25 step-by-step models.
Stand: Halle 10.0/D-20
Montessori – 365 Kreativideen rund ums Jahr, Penguin Random House Verlagsgruppe GmbH
The book offers a daily creative craft and activity idea according to Montessori—with 130 downloadable templates for varied projects throughout the year.
Stand: Halle 10.0/D-20
Die Kunst des Zeichnens für Kinder Zickzack-Zeichenkarten, Penguin Random House Verlagsgruppe GmbH
The drawing card set contains 50 motifs, a basic-course booklet, and a pencil. In four steps a finished picture emerges—ideal for a creative introduction to drawing.
Stand: Halle 10.0/D-20
Playmais Mosaic Affirmation, Playmais GmbH
With the creative craft set, affirmation cards can be customized with Playmais. The natural, climate-friendly, and plastic-free materials stand for sustainable crafting fun.
Stand: Halle 4/E-02
Harry Potter – Hogwarts-Express, Puremind Inc.
A detailed wooden replica of the magical Hogwarts Express as a collector’s model. Movable wheels as well as light, sound, and steam effects provide a cinematic crafting experience.
Stand: Hall 4/B-92
MALEFIX Wachsmalstifte Schablonen Set Einhorn, Pustefix
The painting set contains 12 break-resistant wax crayons and imaginative stencils from unicorn to rainbow. Children discover colours and shapes playfully.
Stand: Hall 12.2/P-13
My Art Noble Premium Malset, Schmidt Spiele GmbH
With canvas, acrylic paints, poster template, and practice card, mood-filled artworks full of creative details can be created.
Stand: Hall 10.1/A-04, C-07
Schipper Malen nach Zahlen – Französischer Blumenladen, SIMBA-DICKIE-GROUP GmbH
A detailed paint-by-numbers set for mindful creative time: pre-mixed colours and a meditative painting experience lead to an individual artwork.
Stand: Hall 6/C-03, C-09
Sketch Plus Achtsames Malen & Schenken, Spicebox Product Development LTD.
Creative and mindful moments arise when designing and gifting the colour-in greeting cards. The set includes matching envelopes and various pens.
Stand: Hall 10.0/H-07
Millennium Falke™, Ukrainian Gears LLC
With LED lights, moving parts, and official Disney license, the detailed 3D wooden puzzle brings the legendary Millennium Falcon to life—a meditative crafting experience for creative “Star Wars” fans.
Stand: Hall 3/D-79
R2-D2™, Ukrainian Gears LLC
The 3D wooden model of R2-D2 features movable legs and an LED projector for authentic “Star Wars” images—a highlight for fans and collectors.
Stand: Hall 3/D-79
TUBI JELLY SET – INSEKTEN, TUBAN Trade sp.z.o.o.
With the DIY set you can create colorful, soft insects. It playfully imparts knowledge about small crawlies and is suitable for children, adults, and seniors.
Stand: Hall 4/F-52
Portal-Schmuck, Twinkle Teal Entertainment Inc.
Eight sparkling portal gems made of resin can be created with this set—for creative time-outs and the world of “Nebulous Stars.
Stand: Hall 3A/E-30
MAGISCHER WALD POMPOM-KUNSTSET, The Bubble Factory Ltd.
The art set with FSC wooden figures to paint and handcrafted pom-poms offers many possibilities for creative crafting.
Stand: Hall 4/D-90
Loggos Buche Nuss L, Frechling GmbH
The balance-building blocks made of beech and nut wood are equipped with special grip foil and allow astonishing structures with surprising effects. For all ages, they promote coordination, concentration, and imagination.
Stand: Hall 3A/D-07