Note for our trade fair visitors

Spielwarenmesse is a specialised trade fair. Tickets can only be purchased by registered trade professionals. Persons under 16 will not be admitted – excluding children up to 6 months.
Tckets are only available online and not be sold at the venue.
Please note: Suitcases, large bags and similar items that exceed standard hand luggage size must be left in the cloakroom.
Acquisition in return for payment with handover of products at the Spielwarenmesse (“over-the-counter sales”) is not permitted.

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Exclusive information about Spielwarenmesse 2026

Listen now: The Spielwarenmesse Podcast with the Executive Board!

Florian Hess und Christian Ulrich

The countdown to the 75th Spielwarenmesse is in its final stages. In this exclusive podcast, Christian Ulrich and Florian Hess provide exciting insights into the preparations for the 2026 fair. What can the industry expect for the anniversary? Which trends and highlights are set? Listen to their personal stories and find out why this year’s fair will be particularly special! Look forward to insider tips, surprising anecdotes, and a look behind the scenes of the industry's largest trade fair. Tune in now and get ready for the 2026 International Toy Fair!
 

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75th Anniversary
Celebrate the grand anniversary of Spielwarenmesse together with the global toy industry and all exhibitors in Nuremberg from 27 to 31 January 2026!
To the anniversary page