Marketing for the whole family!
In conversation with Rolf Kosakowski
The podcast is only available in German.
Marketing tailored to children and families? KB&B has set out to do just that. With its own market research tool and international cooperation partners, the target group is analyzed and focused marketing is created. In our podcast, we talk to Rolf Kosakowski, Managing Director of KB&B, about the challenge of balancing the different decision-making processes of a family for successful marketing. He also reveals what the so-called "family formula" is all about and takes a look at the future of the industry.
