Laptop displays “Spirit of Play” magazine, notebook and smartphone on wooden table.

Spirit of Play

365 days a year, topics, trends, and insights from the world of toys in the online magazine.

Toy market news

12:15 / 19.02.2026

Mattel marks 40 years of the American Girl Brand

Toy market news

11:09 / 19.02.2026

WildBrain unveils CG refresh of classic Strawberry Shortcake

Overview

All toy market news

This was Spielwarenmesse 2024!

Experience the unforgettable and beautiful moments of Spielwarenmesse 2024 in Nuremberg once again up close in the aftermovie.

Spielwarenmesse 2024: Discover the fair with Jenny & Rob

Discover all the new products, interviews & highlights of Spielwarenmesse 2024 with Spielwarenmesse TV.

Toys go green: The Fair Toys Organisation

The Toy Fair Organisation is committed to fair toys, report Christian Krömer (Toysino) and Axel Gottstein (Sigikid) at the Toy Business Forum 2022.

Spielwarenmesse 2023: Innovations, Interviews & Highlights

Discover all innovations, interviews & highlights of Spielwarenmesse 2023 with Spielwarenmesse TV.

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