120th Toy Fair in New York outs play in the Spotlight

Toy Fair officially opened this weekend, commencing four fun-filled days of product discovery, innovation, and business in the heart of New York City. This year marks the milestone 120th year for the iconic toy show. Tens of thousands of global play professionals will fill the halls of the Javits Center in the coming days to preview the latest toys, games, and youth entertainment products – many launching later this year in time for the holiday season. Produced by The Toy Association™, the industry- and media-only trade show offers unparalleled access to the lucrative $45.6 billion U.S. toy marketplace and key markets around the globe.

Exclusive brand experiences

From Saturday, February 14, through Tuesday, February 17, the largest toy show in the Western Hemisphere will feature hundreds of thousands of playthings alongside exclusive brand experiences, market intel, hands-on activations, and innovations in play. Retail buyers from all 50 states and nearly 100 countries and territories will walk the show floor looking for the latest in building sets, arts & crafts, collectibles, board games, card games, puzzles, dolls, plush, STEM toys, throwback favorites, licensed products, and everything in between.

From established brands to emerging innovators

From established big-name brands to emerging innovators, the hundreds of companies showcasing their products across the Javits Center highlight the industry’s ongoing commitment to delivering the social, emotional, cognitive, and physical benefits of play to both kids and kids-at-heart. Attendees can browse products across the show’s multiple levels, while members of the media can navigate to the on-site Press Center (Level 3, booth 3149) for assistance from the Toy Fair PR team and to charge devices, store belongings, and utilize the space to work.

Toy Fair University

Setting the tone for the days ahead, Toy Fair kicked off this morning with a parade of costumed characters and a celebratory ribbon-cutting ceremony. Toy Fair University — which runs throughout the show and offers free educational seminars for all attendees — opened with sessions on consumer insights, licensing & entertainment updates, product development, IP protection, and more. The Toy Association’s team of trend experts also presented its annual Toy Trends Briefing, showcasing products from exhibitors’ booths to illustrate the key trends expected to influence the year ahead.

Source: Press Release The Toy Association