2027 Toy of the Year Finalists Unveiled

Buildable solar flowers, a plush tiger cub that grows, and satisfying sensory toys are among the 122 innovative finalists for the prestigious 2027 Toy of the Year (TOTY) Awards, announced today by The Toy Foundation at the Chicago Toy & Game Fair (CHITAG) in Rosemont, IL. The reveal comes as CHITAG kicks off its annual Wishlist Weekend (Nov. 7-8), giving families plenty of inspiration for their holiday shopping lists.

Celebrating the year’s top toys and games

The TOTY Awards celebrate the year’s top toys and games while serving as a fundraiser for The Toy Foundation. All proceeds from the TOTY Awards benefit The Toy Foundation’s Play Fund and Toy Chest programs, which bring the comfort, joy, and healing power of play to children in need around the world. 

“Behind every great toy is the opportunity to spark joy, inspire imagination, and make a child’s day brighter,” said Pamela Mastrota, executive director of The Toy Foundation. “This year’s TOTY finalists showcase the incredible creativity and innovation of our industry, while reminding us of the powerful impact play can have on a child’s life. Through the TOTY Awards, we celebrate the very best in toys and games while raising critical funds to bring play to children who need it most.” 

The voting

Fans of all ages can visit ToyAwards.org to check out the hottest toys of the holiday season, cast their vote for the People’s Choice Award (now through January 6, 2027), and learn more about The Toy Foundation. The winners in each category, as well as the overall Toy of the Year and People’s Choice Award honorees, will be announced in February 2027.

Find a full list of the finalists via this link:ToyAwards.org

Source: Press Release The Toy Foundation