Aardman and the Lego Group partner to inspire creativity through stop motion
Aardman and the Lego Group have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the Lego brick.
Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the Lego Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.
An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called Boop finds themself transported to a world of Lego bricks.
In that world, Boop meets Lego minifigures who they befriend, but where their story goes is something the Lego Group and Aardman are inviting young creatives to decide by asking them to help finish the story.
The animated short can be seen here.