Acamar Films names Rainbow Designs as master toy partner for Bing
A new range of toys based on Acamar Films’ Bing will launch from autumn/winter 2025, as Rainbow Designs leverages its expertise in the Infant & Toddler sector to full effect.
Acamar Films has announced a multi-territory partnership with Rainbow Designs that will see it represent the multi-award-winning pre-school property Bing as master toy licensee.
Under the new multi-year licensing agreement, the company’s first wave of products will hit shelves for autumn/winter 2025. This deal is part of Acamar Films‘ ongoing strategy to help young children thrive through the provision of innovative early childhood developmental toys, appropriate for children growing through the ages and stages from 6 months to 4 years.
Working closely with Acamar Films, Rainbow Designs will apply Bing’s unique DNA across all future master toy development and opportunities, unlocking new play opportunities at key developmental milestones.