adidas teams with Marvel, Real Madrid and the All Blacks
Adidas teamed up with Real Madrid, Marvel, and the All Blacks. The four have unveiled a capsule collection that is built around a graphic novel storyline that united football, rugby and superheroes under the name of ‘Defend Our Pitch’.
The plot
The plot unfolds from the Bernabéu to the All Blacks' training ground. A ROXXON satellite tears a hole in reality, opening the door for Ultron and his army to wreak havoc on the streets of Madrid and Aotearoa. Chaos erupts on the streets of Madrid, and the Avengers come to the rescue, setting off a thrilling battle.
The collection
The collection mirrors the energy of the plot that. Basics with eye-catching white and yellow graphics. The capsule collection includes T-shirts, long-sleeved shirts, a hoodie, a tracksuit jacket and pants, and shorts. All pieces radiate the power of Marvel while retaining the unmistakable DNA of adidas. The collection landed 18 November via selected retailers and Real Madrid stores.