Amazon MGM Studios and WildBrian reveal new collaborations
Amazon MGM Studios Consumer Products and WildBrain CPLG, a trusted licensing partner for leading brands worldwide, continue to offer fans unique ways to experience the weird and woeful world of Wednesday with new and expanded cross-category collaborations. The smash hit series airing on Netflix—produced by MGM Television, a division of Amazon MGM Studios—delighted fans with its second season this summer, featuring a stellar cast.
Two decades of licensing representation
The expanded slate of licensing partners for Wednesday comes as WildBrain CPLG celebrates two decades of licensing representation for Amazon MGM Studios’ iconic entertainment franchises across the U.K. and EMEA, also including the classic Pink Panther brand, and the legendary Rocky franchise—which itself will commemorate its 50th anniversary in 2026.
Long-standing relationship
Pau Pascual, SVP, Commercial, Europe, the U.K. and the Americas, WildBrain CPLG, said: “We’re extremely proud of our long-standing relationship and our shared commitment to driving licensing success across Amazon MGM Studios’ powerhouse portfolio. Wednesday remains one of the most in-demand licensed properties globally, and as Nevermore Academy reopens its doors, we’re excited to bring fans more new products to enjoy off screen. We’re also seeing great interest from licensees for legacy Amazon MGM Studios brands such as Pink Panther and Rocky. As Rocky’s 50th anniversary approaches in 2026, we’re building a targeted licensing programme with a strategic focus on apparel that both honours the brand’s legacy and brings fresh innovation for today’s audiences.”