Angry Birds consumer products for the Swedish market

Cake, ice cream and soda- a collaboration between Axfood/Dagab and Live Brands Factory AB has resulted in Swedish consumers soon being able to consume various Angry Birds products. 

The products include cakes and ice cream, as well as soft drinks in various flavors. The names of the drinks are based on the Angry Birds characters. 

The raspberry flavor will be called "Red," pear will be named "Chuck," and watermelon will be named after "Piggy." The ice cream flavors will initially be available in orange and cola. 

The products will be launched in the coming weeks through Dagab, the assortment, purchasing and logistics company of Swedish food retail giant Axfood Group. 

It will be available in Axfood Group retail chains across the country, including Willys, Hemköp, Tempo and City Gross.

Source: www.brandsuntapped.com