Authentic announces partnership with Robsol for Reebok eyewear in Brazil
Authentic Brands Group announced a licensing agreement with RobSol Indústria Óptica (RobSol) for Reebok eyewear in Brazil.
Everyday wearability
Under the agreement, RobSol will design, manufacture, and distribute Reebok sunglasses, optical frames, eyewear accessories, and swim goggles throughout the region. The new line will feature sport-inspired designs with everyday wearability, offering frames engineered and crafted with premium materials that reflect Reebok’s commitment to quality and performance.
22 initial styles
The Reebok Eyewear collection is set to launch nationwide beginning on November 24, 2025, with 22 initial styles. The full collection will roll out by March 2026 through major optical chains, key distributors, and select e-commerce partners.
"This partnership marks an exciting milestone as we continue to grow Reebok’s presence in Brazil through high-quality, locally relevant products,” said Bruno Pedroso, Head of Brazil at Authentic, owner of Reebok. “RobSol’s expertise in optical manufacturing and deep understanding of the Brazilian consumer make them the ideal partner to bring Reebok’s eyewear vision to life. Together, we’re delivering designs that balance performance, innovation, and style.”
Strengthen Reebok’s footprint
The partnership underscores Authentic’s strategy to strengthen Reebok’s footprint in key global regions through strategic local agreements that expand the brand’s visibility and accessibility across product categories.