Authentic Brands Group appoints Victor Alvarino as SVP, Head of Mexico
Authentic Brands Group announced the appointment of Victor Alvarino as Senior Vice President, Head of Mexico.
Alvarino brings more than two decades of leadership experience across luxury, beauty and consumer goods, with a proven ability to drive market expansion, lead omnichannel strategies and enhance brand presence. Most recently, he served as Deputy General Manager of Ralph Lauren Fragrances at L'Oréal Luxe in New York, where he oversaw the global go-to-market strategy and spearheaded the brand's expansion in Asia. Prior to that, he was General Manager of L'Oréal Luxe Mexico, managing a portfolio of 15 prestige brands and delivering four consecutive years of market share growth.
Focusing on brand development
In his new role at Authentic, Alvarino will lead the company's strategy in Mexico, focusing on brand development, strategic partnerships and the growth of Authentic’s portfolio. He will work closely with Neal Seideman, President, Latin America, to strengthen Authentic's footprint in one of the region’s most dynamic and culturally rich markets.
“I’m excited to join Authentic at a time of remarkable global growth. Mexico is a vibrant market with tremendous potential, fueled by its creativity, culture and entrepreneurial spirit,” said Alvarino. “At Authentic, my priority will be to drive sustainable growth and forge strategic partnerships to connect our brands with consumers in a relevant way.”