Authentic Brands Group appoints Victor Fonseca as Head of Brazil
Authentic Brands Group (Authentic) has appointed Victor Fonseca as Senior Vice President and Head of Brazil. He will lead the company’s business in the country, focusing on strategic growth opportunities across its sports, lifestyle and entertainment portfolio through licensing, retail and commercial partnerships.
Authentic currently represents more than 14 brands in Brazil, including Reebok, Quiksilver, Champion, Nautica, Prince and Elvis Presley. Supported by more than 24 partners, the brands reach consumers through over 50 monobrand stores, 11 e-commerce platforms and more than 5,000 points of sale. The company plans to expand its presence by introducing additional brands, growing existing businesses and developing live events and experiences through Authentic Live.
Fonseca brings more than 20 years of experience in licensing, consumer products, sales and brand management. He joins Authentic from Paramount, where he served as Vice President of Licensing for Latin America. Previously, he led Hasbro’s Latin American consumer products business and held commercial leadership roles at Samsonite Brasil and Alpargatas. During nearly 14 years at Alpargatas, he helped expand Havaianas internationally and oversaw its direct retail channels, including stores, franchises and e-commerce.
John McNamara, Authentic’s Chief Transition Officer and President, International, highlighted Fonseca’s licensing expertise, commercial leadership and knowledge of the Brazilian market. The appointment reflects the company’s commitment to expanding its business across Latin America, with Brazil remaining a strategic priority.