Authentic Brands Group to expand Reebok Kids footwear in Brazil
Authentic Brands Group (Authentic) has announced a licensing partnership with Brazilian footwear manufacturer Dilly Sports to launch Reebok-branded children’s footwear in Brazil.
Under the agreement, Dilly Sports will design, manufacture and distribute athletic, lifestyle and sport-inspired footwear for children across the country. The partnership marks Reebok’s continued expansion across Latin America and strengthens its presence in one of the region’s largest footwear markets.
The collection will include sneakers, trainers, sandals, and football and basketball shoes. Inspired by Reebok’s heritage in fitness and self-expression, the range will combine comfort, performance and everyday style for younger consumers.
“Dilly Sports’ strong manufacturing capabilities and deep market expertise make them an ideal partner to grow Reebok’s kids’ footwear business in Brazil,” said Steve Robaire, EVP of Reebok at Authentic Brands Group. He highlighted the company’s track record, retail relationships and commitment to quality as important factors in bringing the collection to Brazilian families.
Charles Dilly, director at Dilly Sports, said the partnership combines Reebok’s globally recognised brand with the manufacturer’s local production expertise and distribution network, with the aim of delivering products that appeal to families across Brazil.
Dilly Sports operates three manufacturing facilities in Brazil focused on athletic and casual footwear. Its established relationships with retail and e-commerce partners are expected to support the collection’s distribution throughout the country.