Authentic completes acquisition of Care Bears

Authentic Brands Group has completed its acquisition of the intellectual property of Care Bears, adding the iconic family entertainment franchise as the first character-driven IP to its global platform.

New business area for Authentic

The deal also establishes character entertainment as a new business area for Authentic. A dedicated leadership team, headed by Simon Philips as Executive Vice President of Character Brands, will focus on expanding Care Bears through content, experiences, products and partnerships.

First introduced in the early 1980s as a greeting card concept, Care Bears has since grown into a global franchise with more than $12 billion in lifetime retail sales. The brand features over 100 characters representing different emotions and reaches audiences in more than 190 countries, across 26 languages and with more than 500 licensing partners.

Authentic plans to build on the franchise’s existing global appeal while developing new opportunities for storytelling and audience engagement.

Source: https://corporate.authentic.com/press-releases/authentic-acquires-care-bears