Authentic names Pattern global Ecommerce Marketplace accelerator and TikTok Shop partner
Authentic announced that it has selected Pattern Group Inc. as its Global Ecommerce Marketplace Accelerator and Premier TikTok Shop Partner.
Expanding the brand’s reach and performance
Pattern will manage and optimize ecommerce operations for Authentic’s portfolio of brands, to expand their reach, and performance across TikTok Shop and other major online marketplaces. Authentic’s portfolio includes more than 50 global brands such as Champion, Reebok, Quiksilver, Nautica, Volcom, Billabong, Aeropostale, Forever 21, DC Shoes, Nine West, RVCA, Juicy Couture, Sperry, and Lucky Brand.
Pattern will open, manage, and optimize official storefronts for Authentic brands on TikTok Shop, with expansion planned across Amazon, Walmart, Target Plus, Zalando, Otto, and other global marketplaces. Marketplace-specific content, translations, and retail media strategies to improve visibility, boost conversion, and maximize ROAS.
Centralizing key e-commerce
By centralizing key ecommerce functions, including inventory planning, forecasting, fulfillment, and brand protection, Authentic will gain clearer visibility into supply and demand, improve coordination across partners, and ensure reliable product availability. Pattern’s brand protection tools will also monitor unauthorized sellers to strengthen marketplace consistency and brand integrity.