Authentic: new strategic partners for Forever 21
Authentic announced new strategic operating partners for its Forever 21 brand in the U.S. These new partners mark a pivotal moment in Forever 21’s transformation to a digital-first, consumer-led brand.
Authentic’s new U.S. partner network is comprised of the following:
Unique Brands, a leading digital retail solutions provider, will take the helm of Forever 21’s U.S. e-commerce operations and men’s wholesale. With proven expertise in scalable, tech-forward e-commerce systems and omnichannel consumer engagement, Unique Brands is uniquely positioned to drive a reimagined digital retail experience.
Mark Edwards Apparel (Mark Edwards) is now the brand’s U.S. women’s wholesale partner. A longstanding go-to for brands seeking scale and speed, Mark Edwards is recognized as a trusted leader in delivering trend-driven designs for mass audiences. With deep expertise in forecasting, product development and market responsiveness, the company is uniquely positioned to elevate Forever 21’s presence across wholesale channels.
Trend-right, quality-driven collections
Kidz Concepts, a leader in children’s apparel design and manufacturing, will serve as Forever 21’s U.S. partner for kidswear. Specializing in trend-right, quality-driven collections for the next generation, Kidz Concepts brings deep expertise across product development and distribution. With its proven ability to deliver fashion-forward styles that balance comfort, creativity and value, the company is well-positioned to expand Forever 21’s presence in the kids’ category and connect with young consumers and families nationwide.
Speed, agility and trend leadership
More so than ever, Forever 21 is focused on speed, agility and trend leadership as the brand meets the demands of today’s fast-moving fashion landscape across digital and wholesale channels. Additional updates on the brand’s distribution retail strategy will be announced soon.
Source: corporate.authentic.com/press-releases/authentic-new-partner-network-forever-21