Axis Toys & Gifts Launches 2025 Swim Essentials Range with New Circular Partnership via PLOYS
Axis Toys & Gifts is excited to launch the 2025 Swim Essentials collection, now available for wholesale throughout Australia and New Zealand. Designed in the Netherlands, this collection brings together practicality, safety, and on-trend design-making it easy for families to enjoy the warmer months in style. Thanks to the successful launch of the brand in 2024 Axis has now tripled the range on offer for 2025.
With over 1,250 SKUs across four core categories, the 2025 range includes:
- Inflatables: Pools, slides, floats, lie-ons and ride-ons in coordinated prints.
- Water Safety: Puddle Jumpers, swim vests, and armbands.
- Beach & Play Accessories: Sand sets, tea sets, and role-play toys for open-ended fun.
- Swimwear & Sun Protection: Rashguards in one-piece and tops, shorts, sunhats, swim nappies.
Retailers can easily build cohesive, eye-catching displays with colour-matched designs that encourage add-on purchases and seasonal bundling. Range is available now with two final shipments arriving early and mid September.
Sustainability in Action
New this season, Axis Toys & Gifts has partnered with Queensland-based social enterprise PLOYS – Creative Concepts in Disguise. PLOYS transforms retired pool inflatables into durable, upcycled products like swim bags and pencil cases.
Axis Toys & Gifts is supporting a national PVC recycling initiative, offering customers and retailers a way to give their pre-loved Swim Essentials inflatables a second life. Collection points and postal returns are now available, helping divert soft PVC from landfill while supporting creative circular solutions. Axis Toys & Gifts is proud to support this practical and purposeful step toward a more sustainable summer.