Back-to-School 2025: Early Start, Online Shift, and Cost-Conscious Shopping Define Retail Season

The 2025 back-to-school retail season is kicking off earlier than ever, with major retailers like Walmart launching displays right after Canada Day. According to a Field Agent survey featured by Retail Insider, this early start is matched by a significant shift toward online shopping, as parents increasingly turn to platforms like Temu and Amazon for school supplies. Tools such as Amazon’s “Share My List” empower children to create and share wishlists, reflecting the growing influence of kids and social media—71% of surveyed Canadians say social platforms impact their purchasing decisions.

Economic pressures are also shaping consumer behavior. With 67% of Canadians feeling more affected by inflation this year, families are adopting cost-saving strategies: checking home inventories, reusing backpacks and shoes, and buying selectively rather than replacing entire lists. Despite these efforts, 39% expect to spend more than last year.

Lunch solutions are a unique Canadian focus, with 95% of parents sending packed lunches, creating ongoing opportunities for grocery and convenience retailers. Top destinations for school shopping include Walmart, Dollarama, Costco, Staples, and Real Canadian Superstore.

For retailers, the season highlights the importance of omnichannel strategies, early merchandising, and targeted promotions—especially for lunch-related products. Innovative in-store concepts, such as bundled “lunchbox” displays, and campaigns that engage both parents and children via social media, are key to capturing market share in this dynamic environment.

Source:Retail Insider