Bandai launches new Tamagotchi Uni, with Charli D'Amelio as ambassador

A cult toy from the 90s returns in a new form. Tamagotchi Uni marks the first time the brand is launching a Tamagotchi worldwide simultaneously, in both North America and Europe. 

Bandai Namco Toys & Collectibles America has chosen TikTok global phenomenon and idol, Charli D'Amelio as a global ambassador to showcase what makes Tamagotchi Uni: unique, unified and universal.

The Tamagotchi Uni is intended to build on the former success and transport the digital pet hype into today's modern digital world. 

To achieve this, users will be able to connect with the Tamaverse, the Metaverse of the Tamagotchi world, in a completely new way to virtually play together with features such as 

Tama Arena, Tama Parties, Tama Fashion and Tama Travel for a global gaming experience.

Tamagotchi Uni comes with a purple or pink case and a wristband that serves as a wearable accessory and the characters can have different looks, personalities and even hobbies. 

In supporting the launch, Hulu and TikTok star Charli D'Amelio will be providing fans with updates throughout the month both on TikTok, Instagram and via press releases and interviews. 

An exclusive media and influencer event is also planned in the heart of New York City to celebrate the revival. 

Source: www.prnewswire.com