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Banijay Brands announces licensing agreements for its portfolio of brands 

Affected categories will include games and publishing products.

 

"Banijay has a strong portfolio of iconic game shows that attract huge audiences on screen, and it's wonderful to bring that enjoyment into people's homes(…)", said Alice Bernardi, director, international brand licensing, Banijay Brands.

 

Here's an overview of new products and partnerships:

 

Banijay Brands and White Lion Publishing 

Following the success of "The Official Peaky Blinders Cookbook," which topped bestseller lists in the U.K., and just in time for its 10th anniversary, 

White Lion Publishing (The Quarto Group), in partnership with Peaky Blinders producer and brand owner Caryn Mandabach Productions, will release two new titles this year. 

"Peaky Blinders: Official Wit & Wisdom," an illustrated quote book, and. 

"Peaky Blinders: The Official Visual Companion," a deluxe publication showcasing the visual evolution of the series.

 

Banijay Brands and Ginger Fox collaboration

In collaboration with Ginger Fox, the "Limitless Win" board game and card game will be further developed. 

The products will be launched later this year, bringing the thrill of the television series into homes. 

In addition, Ginger Fox has renewed the license for the "Richard Osman's House of Games" card game and party game, 

which have proven to be consistent best-sellers since their launch in 2020.

 

Banijay collaboration with BBC Books/Ebury and University Games

A book deal was signed for the successful quiz show "Pointless", with the new title Pointless Facts for Curious Minds written by Alan Connor. This book is packed with surprising facts 

to pull out at dinner parties, family gatherings, or even on your own to test how pointless you can get. 

University Games has also extended its partnership with Banijay Brands for the popular "Pointless" board game, which will be reissued later this year.

 

Source: www.licensingmagazine.com