Banijay Kids & Family accelerates Totally Spies! consumer products
Expanding licensing footprint with mobile accessories, jewellery, food and beverage
Banijay Kids & Family announces a trio of licensing deals, further expanding its consumer offering through collaborations with tech accessories brand RHINOSHIELD, jewellery label Reorah Collection, and French boutique bakery Besties Bakery.
Vibrant range of mobile products
RHINOSHIELD will launch a vibrant range of mobile products, including bespoke phone cases, AirPods cases, and phone grips, available worldwide online. Reorah Collection will launch a jewellery line featuring a curated selection of pieces, translating the brand into wearable, contemporary accessories, also available worldwide online. And in France, the company has teamed up with Besties Bakery for an immersive activation across three locations, running through to the end of August, with a fully branded menu of birthday cakes, matcha drinks, layered cakes, bento cakes, and cupcakes.
Highly versatile and enduring property
“Totally Spies! continues to prove itself as a highly versatile and enduring property, which connects with a broad fanbase across multiple categories. Our ambition is to keep evolving the brand in ways that feel contemporary and culturally relevant, creating new opportunities for fans to engage with it beyond the screen.”, Emma Brancourt, Licensing Executive, Banijay Kids & Family