Banijay Kids & Family and TheSoul Unveil Digital-First Co-Production

TheSoul Publishing announces a new co-production with Banijay Kids & Family. The deal triggers the launch of original IP, Ava & Digger, a digital-first 2D animated series set to debut on YouTube and streaming platforms later this year. Banijay Kids & Family will spearhead global distribution.

The all-new series follows the adventures of two animal friends living with their psychologist owner. Beneath the surface of their cozy domestic life lies a vibrant, secret social world, where animals navigate emotional challenges, friendships, and self-discovery.

Comprehensive rollout strategy

Supported by an insight-driven, comprehensive rollout strategy, the approach is designed to be agile and responsive, with adaptive content formats and storylines to reflect audience preferences and current trends as the show progresses. The series will also be supported by a robust social media strategy, leveraging both partners’ expertise in platform-native storytelling and community engagement.

The news follows the recent expansion of a partnership between the two companies, triggering the rollout of localized versions of their joint YouTube and FAST channels, expanded AVOD coverage, and announcement of a Totally Spies! x 5-Minute Crafts crossover.

Source: thesoul.group/blog/banijay-kids-family-and-thesoul-unveil-digital-first-co-production