Banijay Kids & Family and WildBrain expand partnership for YouTube content
Banijay Kids & Family announced an expanded partnership with WildBrain to share content across YouTube channels. Under the deal, WildBrain, via its world-leading YouTube network, will host a range of Banijay Kids & Family titles, with access to sell direct advertising inventory through its in-house Media Solutions team. Conversely, Banijay Kids & Family Digital will host select WildBrain properties across its own ZeeKay network.
Content and titles
Banijay Kids & Family titles heading to WildBrain include seasons 1-6 of Totally Spies! in English, LATAM Spanish, and Brazilian Portuguese, alongside season 1-3 in French; seasons 1-2 of LoliRock in English, Spanish, and Italian; and the first season of Mister Maker Arty Party in English. Meanwhile, a curated selection of WildBrain content will join Banijay Kids & Family’s ZeeKay network, including all four seasons of Boy & Dragon; seasons 1-5 of In the Night Garden in English and French; and seasons 1-4 of Slugterra and season 1 Slugterra: Ascension in English and LATAM Spanish.
Kid-save viewing
A global leader in family entertainment, WildBrain owns YouTube’s largest network of premium channels and content for family audiences and advertisers. With over 10 years operating a network of channels on YouTube, WildBrain enables brands to engage relevant audiences and improve monetization via CARU and COPPA advertising solutions, the gold-standard certification for kid-safe viewing.