Banijay Kids & Family boosts Mr Bean with additional licensing agents

Banijay Kids & Family announced three new licensing agent appointments for Mr Bean.

• IMG (Japan, South Korea and South East Asia)
• Spacetoon Licensing (Middle East)
• License Connection (Benelux)

They will represent the brand’s licensing interests in their respective markets, plus Spacetoon Licensing has taken the live show rights in its region.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, says: “An iconic brand with astonishing traction and reach, Mr Bean celebrates a broad and truly international fanbase. By working in collaboration with IMG, Spacetoon and License Connection, alongside our existing agents, we will further extend the commercial activity of the brand, in line with the huge demand from worldwide audiences.”

Earlier this year Banijay Kids & Family confirmed its representation of the worldwide licensing and merchandising rights for the Mr Bean brand, alongside the appointment of agents Bulldog in the UK, WP Brands in Australia and New Zealand, and Black White Orange in the Indian sub-continent.

Source: www.banijay.com