Banijay Kids & Family expands portfolio with Procidis acquisition

Banijay Kids & Family announces the majority acquisition of French production company, Procidis, creator of the famous edutaining saga Once Upon a Time…, and inclusive of its iconic umbrella brand, Hello Maestro. The complementary deal broadens the group’s existing portfolio of premium kids labels and marks its first edutainment focused producer.

Established in 1962

Procidis was established in 1962 by the late Albert Barillé, and since 2009 has been led by Hélène Barillé as President, who will now remain as Managing Director of Procidis following the acquisition. Banijay Kids & Family, led by Benoît Di Sabatino, takes on the role of President of Procidis, alongside his current wider group remit.

Leading edutainment show

Procidis’ Hello Maestro incorporates all seasons of its multi-series saga, Once Upon a Time…, a leading edutainment show, and globally trusted brand, which has been translated into 80 languages, and broadcast in more than 100 countries. Procidis also operates a substantial licensing programme for Hello Maestro, across multiple categories including games, audio, experiential, promotion and publishing, selling in more than 200m books.

Banijay Entertainment

Banijay Kids & Family’s portfolio of seven production labels spans France, Italy and the UK, and houses Banijay Kids & Family Distribution, alongside its marketing, digital and licensing divisions.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

Source: https://group.banijay.com/banijay-entertainment-expands-kids-portfolio-with-procidis-acquisition/