Banijay Kids & Family welcomes head of global licensing

Banijay Kids & Family strengthens its commercial division with Roubina Tchoboian as its first head of global licensing.

During her 13-year tenure at Cloudco, where she served until most recently as VP of International Licensing, she oversaw licensing programs and brand partnerships for the Care Bears, Tinpo and Holly Hobbie brands, among others. Prior to that, she held sales and acquisitions roles at Zodiak Rights and UK broadcaster Sky.

New challenges

In her new role, she will oversee and develop international licensing programs for Banijay's children's series portfolio. This includes the animated series Totally Spies! Further, Banijay plans to produce a number of children's and family series that should soon be ready for new licensing deals.

Future plans

For Totally Spies! alone, 26 episodes of 22 minutes each are planned for the upcoming 7th season, which is scheduled to air in 2024 on Cartoon Network (U.S.), Gulli (France) and Discovery Kids LatAm.

A digital comics deal has already been signed with French publisher Editions Dupuis, and a video game for consoles is in development with Paris-based developer Microids.

Source: www.kidscreen.com