Barbie and Fisher-Price Join D.O.M. Family for Juvenile Collections
The D.O.M. Family, a U.S. juvenile product company, joins hands with Mattel to bring parents and new families a children’s collection comprising convertible cribs, mattresses, toddler beds, chairs and more.
The licensing venture sees the launch of two collaborations – Fisher-Price x Dream On Me and Barbie x Evolur.
The Fisher-Price x Dream On Me collection targets age groups of infants and beyond, with playful multipurpose pieces that range from nursery to toddler collections with convertible cribs, highchairs, crib mattresses, play yards, nursery gliders and more.
The Barbie x Evolur collection positions its offerings with a message to empower young girls – “Make Dreams Possible,” targeting toddlers ages 15 months and up. The collection includes furniture pieces like toddler, twin, full and queen beds, dressers and more – all with a “playhouse to real-life” feel.
The Barbie by Evolur assortment also introduces a first-of-its-kind, limited-edition toddler collection in an ombre finish.
The Barbie by Evolur assortment also introduces a first-of-its-kind, limited-edition toddler collection in an ombre finish.
Both collections hit the market in Q2 2023, with the Barbie x Evolur collection releasing around the launch of the much-anticipated “Barbie” movie. The Barbie x Evolur and Fisher-Price x Dream On Me collections are available in the U.S., Canada and Mexico online and in stores at all leading retailers.