Barbie introduces the first autistic barbie doll
Mattel unveiled its first-ever autistic Barbie doll created with guidance from the autistic community to represent common ways autistic people may experience, process, and communicate about the world around them. This doll invites more children to see themselves represented in Barbie.
Developed for more than 18 months
Developed for more than 18 months in partnership with ASAN, a non-profit disability rights organization run by and for autistic people that advocates for the rights of the autistic community, this doll joins the Barbie Fashionistas collection, which features the most diverse range of skin tones, hair textures, body types, and various medical conditions and disabilities.
Reflecting the world kids see
“Barbie has always strived to reflect the world kids see and the possibilities they imagine, and we’re proud to introduce our first autistic Barbie as part of that ongoing work,” said JamienCygielman, Global Head of Dolls, Mattel. “The doll, designed with guidance from the Autistic Self Advocacy Network, helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie."
In close collaboration with ASAN, the Barbie design team made intentional design choices for the autistic Barbie doll to authentically reflect some experiences individuals on the autism spectrum may relate to.
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