Barbie Joins Playmobil: Mattel and Playmobil Announce Iconic Licensing Collaboration

Mattel and Playmobil have unveiled a landmark licensing partnership, bringing Barbie—one of the world’s most iconic dolls—into the Playmobil universe. Announced on August 15, 2025, this collaboration marks a new chapter for both brands, following their successful Monster High line earlier this year. The Barbie x Playmobil collection is set for a global launch in summer 2026, reimagining Barbie’s storytelling magic through Playmobil’s modular, detailed playsets.

Inspired by the popular Barbie Dreamhouse Adventures series, the new collection centers on Malibu’s relaxed beach lifestyle, encouraging children to build, combine, and create their own adventures. The first preview image features Barbie on roller skates walking a dog, capturing the spirit of everyday joy and creative freedom.

Executives from both companies highlight the shared values and innovative potential of this partnership. Bahri Kurter, Playmobil’s board member, emphasizes the opportunity to foster imaginative, character-driven play, while Mattel’s Ruth Henriquez points to the chance to reach new audiences and enrich brand experiences.

Further product details will be revealed closer to launch, but the collaboration is already generating excitement across the toy and licensing industries, promising fresh opportunities for retailers, licensors, and fans worldwide.

Source:Playmobil