Barbie mania: Mattel launches new product collection
Mattel announced a new collection from across its portfolio of Mattel brands inspired by the highly anticipated Barbie The Movie. Numerous collections and products are in the works that not only reflect the looks of the movie, but also the vibe of Barbiecore and Ken-ergy. Fans of Barbie can look forward to products from brands like Uno, Hot Wheels, Fisher-Price and Mega, among others.
The Movie, made in collaboration with Warner Bros. Pictures, will open in theaters July 21st.
- Here is a small excerpt of the various products and lines:
- - Barbie The Movie Collection: The doll line includes dresses, sets, jumpsuits and other clothing and accessories that directly match the style of the movie, among other items.
- - Barbie The Movie MEGA Dreamhouse: Buildable replica of Barbie’s iconic 3-story DreamHouse as seen in the film, with pool, and slide.
- - Barbie The Movie Hot Wheels RC Barbie Corvette: Radio-controlled 1956 Corvette Stingray that can fit two Barbie dolls to create authentic road trips with Barbie.
- - UNO Barbie The Movie: Deck features graphics inspired by characters and scenes from Barbie The Movie – including a special “Played With Too Much” rule that will have players both discarding and drawing cards.
- - Little People Collector Barbie The Movie: Bringing four of the film’s iconic characters down to Little People figure size and styled in memorable outfits including Barbie, President Barbie, Ken, and Gloria.
The Mattel collection of Barbie The Movie products, will be available at retailers and the Mattel shop nationwide, beginning June 1st.
Source: www.businesswire.com