Barbour and Aardman: new Wallace & Gromit Christmas campaign

Following two successful years of festive collaborations with Shaun the Sheep, Barbour is once again partnering with Aardman for its eagerly anticipated 2025 Christmas advert, this time starring the much loved duo Wallace & Gromit. 

All proceeds going to Oxfam

Accompanying this year's advert, Barbour has created a limited-edition run of Re-loved Wallace & Gromit inspired wax jackets, with all proceeds going to Oxfam.

Produced by Aardman in our signature stop-motion style, this year's festive film was meticulously made in our Bristol studio, but immediately transports viewers to Wallace and Gromit's home, where Barbour products are seamlessly weaved into the animation.

The Gift-o-matic

Both heart-warming and humorous in nature, the advert introduces viewers to Wallace's latest contraption: the Gift-o-matic. Wrapped in Barbour's festive Winterberry tartan, exclusive and limited for this season, the Gift-o-matic is a tartan-wrapped robot designed to make festive gift giving effortless, the machine can gift, wrap, unwrap and even pull a celebratory cracker. 

Source: https://www.aardman.com/latest-news/2025/november/barbour-and-wallace-gromit-have-christmas-covered/