Basic Fun! announces new STRETCH ARMSTRONG Toy Line

Basic Fun! Announced a worldwide licensing agreement with Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company, to manufacture and distribute classic and reimagined products under the iconic STRETCH ARMSTRONG toy brand that originated the first super-stretchy action figure characters almost 50 years ago. Basic Fun!’s first STRETCH ARMSTRONG toys are expected to arrive at retailers worldwide starting in fall 2025.

Twist, battle, play and stretch

The new STRETCH ARMSTRONG toy line will feature super-stretchy multi-scale figures with a unique “Power Plasma” filling, so kids can twist, battle, play and stretch them up to five times their size, then watch with amazement as they magically return to their original form again and again. Beyond offering the Classic STRETCH ARMSTRONG character design enjoyed by multiple generations, Basic Fun! is bringing an exciting “newstalgic” twist to this beloved brand with a reimagined STRETCH ARMSTRONG for today’s kids, as well.

“We are honored to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors,” stated Dan Westcott, Senior Vice President of Marketing, Basic Fun! “We share Hasbro’s passion for STRETCH ARMSTRONG and look forward to stretching the limits of this multigenerational phenomenon and creating new ways for kids to engage and play with their favorite action figures.”

Source: www.basicfun.com/basic-fun-stretches-the-limits-with-new-stretch-armstrong-toy-line/