BBC Studios Asia announces licensing agreements for Bluey and Hey Duggee

As part of the licensing agreements, a wide range of children's products are planned for both characters to support BBC Studios' growth in the licensing and consumer products business in the Asian market. Product categories include toys such as stuffed animals, figurines, as well as card and board games. Clothing, handicrafts, stationery, backpacks, dairy products, stamps and live events are also planned. The agreements cover the intellectual property of the Bluey and Hey Duggee characters, which BBC Studios Kids & Family will use to bring these hits to life for fans across Asia. Both SMG Holdings' Bluey character and Studio Acorn's Hey Duggee are popular shows with kids that focus on family and respect for others. 

The products are expected to be available in South Korea starting in the third quarter of 2023.

Source: www.licensing.biz