BBC Studios enhances brands and licensing team

Suzy Raia, will take over as vice president of consumer products and business development, effective Oct. 02. She and her New York team will strengthen the company's branding and licensing department.

Expanding operations

Suzy Raia had been with Niceloden for 19 years before becoming part of the consumer products and licensing team in 2018.

Her appointment follows a number of key hires as the department expands its operations, notably former Jungle Creations co-chief Nat Poulter as vice president of digital - commercial and Ashwin Desai as global director for gaming and interactive.

Key market for success

Nicki Sheard, president, brands and licensing at BBC Studios commented: “This is an exciting move for the division and BBC Studios as we look to grow our capability to build a global consumer products and licensing business which focuses on our most promising IPs, in this case, Bluey and Doctor Who (…)”. “The US in particular is a key market for us and success in the region is key to meet our financial goals and achieve global success. I have no doubt that Suzy and her team will help us achieve these goals and I am happy to welcome her to the team.”

Source: www.licensingsource.net