BBC Studios expands Bluey global licensing programme
Bluey, the Emmy Award-winning sensation that has been winning over preschoolers and families worldwide, is expanding its licensing programme with new partners.
- Ten new partners and renewed US & Canada licensing deals
- New Latin America licensing agents appointed for Brazil, South and Central America
- Five new UK licensing deals announced
- Licensing agents appointed for Israel as 13 new EMEA licensing deals unveiled including Ravensburger (France, Italy and Nordics) and a pan-European deal with HTI Toys (inc. UK)
These licensing agreements follow closely on the heels of the announcement of BBC Studios’ new global partnership with Hasbro for co-branded Monopoly Jr. and Trouble games along with Play-Doh. VTech have also announced details of their Bluey products which are set to go on sale this year in the US, Canada, Australia and UK with New Zealand and France to follow.
Widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery.
Find more details about the collaborations and partners in the source description.
Source: www.bbc.com