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BBC Studios Kids & Family grows Bluey licensing program 

BBC Studios Kids & Family, welcomes new premium partners to its successful licensing program for the animated series Bluey. 

Under the new partnerships, the first food and beverage offerings from Crunch Pak and good2grow will be part of Bluey's growing product offering starting this fall. 

Further, the program will play a larger role in the infant and toddler category with the introduction of product lines from 

Baby Boom, Delta Children, Ginsey, Idea Nuova Inc. and TOMY. Also in the pipeline are initial assortments from American Greetings, CJ Products for a Bluey x Pillow Pets, 

Dan Dee, Studio Fun International and Tara Toys.  

 

"Bluey is resonating with kids and families everywhere," said Suzy Raia, SVP Consumer Products and Business Development, North America and Latin America, BBC Studios. 

"We're excited to welcome these leading licensees to the Bluey family and work with them to further expand the range of high-quality offerings for fans of all ages."

 

The following Bluey partners will launch new products in 2023 and 2024:

  • American Greetings – Greeting cards, gift packaging, stickers (U.S. and Canada)
  • Baby Boom (Betesh Group) – Toddler bedding, accessories, and nap mats (U.S.)
  • CJ Products, Inc. – Co-branded Bluey x Pillow Pets (U.S.)
  • Crunch Pak, LLC – Co-branded fresh foods, including Crunch Pak Snackers, Medleys, and Blendz fruit and vegetable purees (U.S.)
  • Dan Dee – Seasonal plush embellished with seasonal holiday features, including lights, sound, music, animatronic motion (U.S. and Canada)     
  • Delta Children – Children’s wooden furniture, table & chair sets, room-in-a-box sets, and more (U.S.)
  • Ginsey – Potty training, bath finger puppets, and select infant/toddler bath accessories (U.S. and Canada)
  • good2grow LLC – good2grow-branded beverage bottles with 3-dimensional character toppers including juices and milk products. (U.S. and Mexico)
  • Idea Nuova Inc. – Toddler and kids room décor, novelty lighting, soft-sided storage, seating, and wall décor. (U.S.)
  • Studio Fun International – Arts and crafts (U.S. and Canada)
  • Tara Toy – Seasonal arts and crafts, including Paint A Canvas and Stick N Play (U.S.)
  • TOMY – Expanded rights into infant and toddler feeding (U.S. and Canada)

Source:www.totallicensing.com

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