BBC Studios launches global “Play the Bluey Way” campaign

BBC Studios has introduced “Play the Bluey Way”, a new global campaign designed to encourage families around the world to embrace play inspired by the popular animated series Bluey.

The campaign is intended to bring the values and themes of the series beyond the screen, encouraging children and their families to spend more time playing together and enjoying everyday moments.

“Play the Bluey Way” will be rolled out internationally and will be supported by a range of activities and initiatives aimed at families and fans of the show.

The campaign forms part of BBC Studios’ broader efforts to expand the Bluey brand globally and strengthen its connection with audiences through experiences that reflect the spirit of the series.

Bluey, which follows a Blue Heeler puppy and her family, has become a major international entertainment property, with BBC Studios continuing to develop new opportunities around the brand.

Source: https://www.licensingsource.net/bbc-studios-launches-new-global-play-the-bluey-way-campaign/