Beanstalk and Next forge strategic partnership for Cath Kidston

Beanstalk has announced a new strategic partnership with NEXT, the British multinational clothing, footwear and home products retailer that owns Cath Kidston, the iconic British lifestyle brand known for its nostalgic prints and vintage-inspired charm. Beanstalk will extend the brand into new licensed categories across North, Central and South America, Australia, New Zealand and South Africa. 

Comfort and nostalgia

The Cath Kidston brand is entwined with British culture. Taking classic items and reimagining them with a smile, the brand has a unique niche in contemporary fashion and home culture. Its hallmark patterns evoke a sense of comfort and nostalgia that is clearly recognizable and strongly resonates as a relevant lifestyle brand today.

Beanstalk will drive the expansion of Cath Kidston into multiple product categories through licensed partnerships with manufacturers as well as direct-to-retail activations. Categories include adult and children’s apparel, accessories, sleepwear, home décor, furniture, tabletop, bedding, bath, pet, health and beauty, among other categories.

Source: www.beanstalk.com