Beyblade X reveals major international events and products
In March, Beyblade celebrates its annual Beyblade Day, the celebration that recognizes Beyblade fans around the world and their passion for the franchise that has become a worldwide phenomenon. This year, ADK Emotions NY Inc. and T-Licensing Inc. gave fans even more of a reason to celebrate with exciting announcements, from an international fan event to new experiences with beloved brands, Roblox and Funko, as well as exciting new products from Hasbro.
Beyblad X Grand Prix
This year, Beyblade X is giving fans the opportunity to battle at the Beyblade X Grand Prix Final 2026 in Bangkok, taking place in December 2026 in Bangkok, Thailand. The event marks the first global final for the newly launched Beyblade X GP series, a worldwide tournament uniting Bladers across North America, Japan, Latin America, Asia, Europe, and additional regions in one ultimate championship showdown. Thailand was selected as the final battleground in recognition of its exceptional growth for the latest "Beyblade X" series, underscoring the brand's accelerating global momentum.
Qualifying tournaments will begin in April
Qualifying tournaments will begin worldwide in April 2026, and winners from each market will advance to compete in Bangkok. In addition, the champion of the "X-TREME CUP GP 2026," to be held in Tokyo, Japan in October 2026, will secure a place in the GP Final. The Beyblade X GP Final2026 in Bangkok will feature two divisions: a Regular Class (ages 6-12) and an Open Class (ages 6+). Official participating cities, schedules, and application details will be announced on the tournament website in the coming months.
Digital championship
Additionally, Beyblade X is teaming up with Roblox to host a digital championship for the first time. The virtual game, "BEYBLADE X-BATTLES" on Roblox, surpassed 100 million cumulative global user visits since its March 2025 release. To commemorate this milestone, the first-ever virtual Beyblade world championship, "Beyblade X- Battles WORLD CHAMPIONSHIP 2026 ON ROBLOX," will be held from May 15 to May 25, 2026. Event participants, which include anyone with a Roblox account, will battle each other repeatedly, with the winner determined based on accumulated victory points.
Open to all participants
In addition to the main tournament, a limited-time "Spin" event open to all participants will offer more than 10,000 users opportunities to win free limited-edition avatar items and special Beyblades usable within Roblox.
Passion and competitive spirit
"Beyblade Day is a celebration of the incredible passion and competitive spirit that continue to drive this brand forward," said a representative from ADK Emotions NY Inc. "As Beyblade X accelerates its growth in the U.S. and around the world, we're proud to expand the experience through world-class tournaments like the GP Final in Bangkok, innovative digital partnerships with platforms like Roblox, and new products that level up the play experience to deliver dynamic new ways for fans to connect, compete, and celebrate together."