Bing and Balocco work on Christmas cooperation
A new product will be launched specifically for the 2025 Christmas season, the result of a collaboration between Bing by Acamar Films and Balocco, the historic and iconic Piedmontese confectionery brand.
As part of this initiative, two Balocco Mini Pandoro cakes featuring Bing, one of the world's most beloved children's characters, will be delivered to Italian households, combining the magic of Christmas with the taste of Italian tradition.
“We are proud to announce our partnership with Balocco in Italy,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films. “This initiative celebrates the authentic values of Christmas and accompanies children and their families in discovering the educational messages contained in the Bing animated series, which is so loved for its ability to represent the most authentic everyday life of little ones, with its ups and downs and its wonder.”